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Brand New Innovative LVT from Polyflor: Camaro Loc PU

Polyflor is pleased to announce the launch of its exciting new product range – Camaro Loc. Launched under the highly regarded Camaro LVT brand, the Camaro Loc collection features a range of interlocking planks and tiles that eliminate the need for adhesion due to their unique locking system, significantly reducing installation time. Influenced by today’s home interior trends the collection of 15 popular wood and stone designs create a collection that is both practical and beautiful for a wide range of internal spaces in the home including kitchens, bathrooms and living spaces. Developed to meet the highest technical specification of its type, Camaro Loc is guaranteed for 10 years against normal wear and tear in the recommended environments. To further enhance the authenticity of the Camaro Loc collection, each of the wood and stone designs features beautifully recreated surface embosses and a micro bevel effect on all four sides of the planks and tiles, adding a subtle depth and detailing to the overall appearance of the floor once laid. Featuring a 4.0mm gauge and a 0.3mm wear layer, Camaro Loc is appropriate for use in heavy domestic as well as light commercial areas. To support the correct installation methods for interlocking vinyl flooring like Camaro Loc, Polyflor has also developed Vinyl Loc Underlay. Installed beneath Camaro Loc, Vinyl Loc Underlay is designed to prevent planks becoming damaged due to uneven subfloors, to act as a shock-absorber when walked upon and reduce impact noise by 19dB.

Polyflor provide an extensive marketing support package for its customers and have invested heavily in a suite of inspirational photography showcasing Camaro Loc in a variety of different locations and interior styles. Retailers and contractors looking to promote Camaro Loc to their customers can order a number of sales support items from Polyflor including a 48 page brochure, shadecards and a retail display sample. Tom Rollo, Marketing Manager at Polyflor comments ‘It was essential that Camaro Loc is supported with the sort of package our customers would expect from a range launched under the respected Camaro brand. Drawing from many years of vinyl flooring expertise and considerable investment, the Camaro Loc collection presents a technically superior range in the rapidly developing interlocking vinyl flooring market.’.

The Camaro Loc collection features a Polyurethane (PU) surface treatment providing protection against everyday wear and R10 slip resistance. The environmental credentials of Camaro Loc are impressive, achieving a generic BRE A+ rating and Indoor Air Comfort Gold, assuring that VOC emissions are below any globally determined levels. Camaro Loc is 100% recyclable via the Recofloor recycling scheme and contains an average recycled content of 40%.