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Case Study: GENEU Ltd’s flagship store

Project:GENEU Ltd’s flagship store
Location:London
Main contractor:Karen Higgins Projects
Products used:Expona Commercial Stone and Abstract PUR
Luxury vinyl tiles from the Expona Commercial range were recently chosen to create a sleek, modern look for innovative skincare brand GENEU Ltd’s flagship store on New Bond Street, London.
Hard wearing Expona Commercial luxury vinyl tiles in the Exposed Concrete design were installed in the new Mayfair store where GENEU Ltd offers the world’s first in-store DNA test for personalised skincare. Managed by Karen Higgins Projects, this realistic stone effect floorcovering was used as part of the store design in main consulting and treatment areas.

Featuring 55 stunning wood, stone and effects design options with surface textures for added authenticity, the Expona Commercial range of on trend luxury vinyl tiles has a 2.5mm gauge and 0.55 wear layer, making it suitable for high traffic, heavy commercial environments such as retail interiors.

Dr Martin Stow, CEO, GENEU Ltd commented, “As this is our flagship store we wanted this retail space to truly represent our brand and style. The flooring from Polyflor looks beautiful and brings that high-end, premium look we wanted to achieve. A smooth installation meant that we were ready for the grand opening on schedule and it was a great success.”

We have added a variety of brand new designs to our Expona Commercial collection. The Exposed Concrete design shown here is no longer in the current range. To achieve a similar look, try the Light Concrete design.
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