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Case Study: Brioche Dorée

Project:Shop floor, staircase and seating area, Brioche Dorée bakery
Location:Paris, France
Products used:Expona Simplay Wood PUR
Polyflor’s hard wearing and high design Expona SimpLay PUR loose lay luxury vinyl tiles were chosen for the busy Brioche Dorée bakery on the Champs Elysées in Paris, France.
As this store is close to the popular tourist location the Arc de Triomphe and on the city’s most popular shopping street, Brioche Dorée required a product that was durable enough to cope with high levels of customer traffic, very quick to install and easy to clean.

Approximately 100m² of Expona SimpLay loose lay tiles in the American Oak design were installed to the ground level shop floor, on the staircase leading up to the second floor and throughout the upstairs seating area.

Founded in 1976, Brioche Dorée has worldwide operations and is the second largest bakery/café chain in the world. It serves over 200,000 customers every day and operates over 500 restaurants.

The Expona SimpLay collection of loose lay vinyl tiles and planks for heavy commercial interiors offers authentic reproductions of beautiful natural materials presented in an adhesive-free, ready to lay product designed to reduce installation time.

Expona SimpLay’s unique, non-skid honeycomb backing layer and thicker 5mm gauge ensures that the tiles stay in position to create a robust and hardwearing floorcovering for high traffic, heavy commercial environments such as the retail sector.
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