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Case Study: Schuhmann

Project:Schuhmann footwear store
Location:Stade, Germany
Products used:Expona Commercial Wood PUR
Polyflor luxury vinyl tiles from the Expona Commercial collection were selected to give a fresh, natural feel to a refurbished Schuhmann footwear retail store in Stade, Germany.
Designed by Nette + Hartmann architects from Hamburg, this Schuhmann store features two sales floors of shoe and accessory collections for men, women and children, covering approximately 400m˛. Choice of flooring is an important factor to consider in retail interior design, and an even bigger consideration in stores selling footwear as customers are often looking down at the floor when trying on a potential purchase.

The Blond Limed Oak design from Polyflor’s Expona Commercial range was selected as the perfect flooring to complement the modern, minimalist store interior. The light wood shade makes the most of the natural light coming in through the large windows and the planks are laid diagonally to give the sense of movement and the illusion of more space. The authentic wood effect also gives a sense of the outdoors, mirrored in the tree motifs used throughout the interior design scheme.
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